M|FUSION STRATEGIC
LetterSpring 2026

Using Claude to create net-new revenue

Beyond time and profit recovery, here’s the other dimension: using Claude to create net-new revenue.

I had a conversation with a VP at a PR firm. His team delivers a detailed industry report to clients in Excel. He wanted to find a way to monetize it as a recurring deliverable, but it needed to look like something clients would actually want to pay for.

I woke up the next morning with an idea for a Claude agent concept. Mapped, designed and built a working prototype and sent it to him by 7am. Created an agent that curated the latest research, then built it into this editorial style report.

FYI, my Claude is already customized with my brand, so used that for time sake. The design, content and branding would obviously be built around his business, brand and even customized to each vertical they serve.

What client deliverables, process, framework or proprietary IP are you sitting on right now that could be generating recurring revenue?

I can usually spot a revenue or capacity opportunity in one quick conversation.

What will we build together?

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